Typography : Task 3B : Type Design and Communication

10/6/2021 - 25/6/2021 / Week 11 - Week 13


Typography GCD60104
NAME: Sea Hirayama

I.D: 0347596

COURSE: Bachelor of Design in Creative Media / Taylor's Design School








●Lectures

Week 11 :
 We were told what we have to do on task 3B which is created for message app as sticker. For this, we were given the list of letters of anniversary like "Happy Birthday". And we were allowed to create with minor elements, but we have to create with black and white only in this time.

Week12 :
 We got some advices of this task by Mr Vinod and Mr Shamsul. And we were given time to improve it then share it with getting feedback. Also, we were lectured how to put the highlight and shadow on.





●Instructions

1. Set your art board size to 512 x 512 px (Adobe Illustrator)
2. Choose an appropriate typeface from the 10 given
3. Use Black & White only until design is confirmed/approved
4. Save artwork as PDF & PNG, upload/embed onto e-portfolio.
You may use minor graphical elements or visuals to aid in your message and design. You may use the appropriate color schemes after getting the black and white version approved. Ensure that the expression occupies the space and is legible and readable for its intended use.

Upon completion of the designed sticker, selected stickers will be used for social platforms Telegram/WhatsApp.
Design an attractive, functional, and visually impactful sticker. You may use Adobe Illustrator and Photoshop for the task.





●Visual research

Figure 1.1 and 1.2 the examples of sticker from Pinterest(11/06/2021)


 I search some examples with Pinterest to get an idea. There are a lot of kind of type design and shape of elements for expressing means. For the left one, it is colorful and interesting shape. Those are kind of little image, but are clear to see. And for the right one with only black and white, it is really interesting type design. I just like it.



●Idea exploration

First of all, I think about what is "Happy Typography Day" and then sketch with the paper. It is kind of difficult to express its meaning but, I got the idea with fingerprint because we used phone or pc to type something. So I just put the element, fingerprint on this task design.

Figure 1.3 the sketch(11/06/2021)

Figure 1.4 idea of task 3B(18/06/2021)

Figure 1.5 the process of fingerprint(18/06/2021)


 Actually, Mr Vinod told me to create without some elements because I can express "Typography" more clearly that is why I tried to create again without elements. I just wanted to create it simple but also interesting, so I created like these. For the left design, I used Futura and add some shape to show interest. And for the right one, same of left one, I used Futura and add some more. I think I should to emphasis between the letter and background that is why I selected the shape, circle on background.

Figure 1.6 the process of improving idea(18/06/2021)


 The elements of background are colored by gradation and put the highlight and shadow on to make contrast with the letter.

Figure 1.7 detail of the shape(18/06/2021)


 In the lecture on week 12, Mr Vinod gave me some feedback how to improve these idea. I need go for the right design and focus on the color. Mr Vinod said that the background is colorful make the letter more indistinct, so I tried to think about the contrast and emphasis. Then I improve the design more clearly.

Figure 1.8 improving idea(18/06/2021)
 
Figure 1.9 the process(18/06/2021)



●Final design

 Finally, I made it in sticker with Telegram, " the Telegram sticker bot ". I got the advice for this design by Mr Vinod, it need to focus on the color scheme. So I tried to think about contrast and emphasis between the letter and background. I put the only one color for the background and the metallic color for the letter because I just wanted to show like modern.


Figure 1.10 sample of sticker with Telegram - Laptop (20/06/2021)



Figure 1.11 sample of sticker with Telegram - Phone (20/06/2021)



 The reason I chosen yellow for the shape of background is the light color can emphasis the letter than dark color, I thought. Also, Mr Vinod said that many color can make it without emphasis. 


Figure 1.11 Final design "Happy Typography Day" (20/06/2021)


Figure 1.12 Final design "Happy Typography Day" (20/06/2021)





●Feedback

Week 11 :
Specific feedback
 Mr Vinod said that you can express "typography" more and more without some elements. Also, I have to focus on the space which should be minor. I should express big and clear.

General feedback
 I have to do the task more quickly and dynamic. 

Week 12 :
Specific feedback
 I have to think about the type and color scheme. If there are a lot of color, the letter is not clear to see. I need to put the simple color on and add some details like highlight and shadow.

General feedback
 The design of right one is interesting but need to improve as sticker which is legible. 





●Reflections


>Experience
 It is first time for me to create the sticker of  message app, so I could enjoy challenging. But also it was really difficult for me to think about the letter means, "Typography". It seems easy to create but, it is not needed to put some elements that is why I confused to create it many times. 

>Observations
 For this task, I notice how is difficult to create design with letter. It is needed to think about a lot of kind of things such as color scheme and size. Actually, I could learn the color to emphasis some thing which is needed to legible.

>Findings
 In the lecture on Week 12, Mr Shamsul told us the color variations like metal design and so on. Before I learn this, I created some color by myself and always confused with it. It is really important for me to notice in order to create some more quickly.

>Further readings/references

 I just read this Japanese typography design book to get idea as example, inspiration. There are variety type design and rules of them. I learned that how to make the logo with typography in good composition using color and so on. So I thought it is good book for me to do this task, create sticker for Telegram or something. Actually, I just noticed that it is really important to make the rule of type design because it can make unity and harmony.

Figure 1.11 inspiration from type design with this book


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