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Advanced Typography : Task 02 : Key Artwork and Collateral

06/05/2022 - 00/00/2022 / Week 06 - Week 00

Advanced Typography GCD61004
NAME: Sea Hirayama

I.D: 0347596

COURSE: Bachelor of Design in Creative Media / Taylor's Design School


●Lectures 

Week 06 : 
No lecture for this week.(Only feedback)

Week 07 : 
No lecture for this week.(Only feedback)

Week 08 : 
No lecture for this week.

Week 09 : 
We learned about how to create the design with typography by own skills which we have learned from these module for next task. Mr Vinod said that the design id various and we can do create new thing with the skills which we got from a lots lecture.



●Task 02 : Key Artwork and Collateral

– Visual research / Week 06(06/05/2022)

 
1.1-2 The examples for shape from Pinterest(06/05/2022)

1.3-4 The examples for psychedelic mood from Pinterest(06/05/2022)

As for my art style, I really like to express kind of psychedelic mood art things that's why I searched some visual examples for this task to express it. Finally I would like to use the design for my art works. So I tried to focus on my identity of art and express it.


– Idea exploration / Week 06(06/05/2022)

So for this logo design, I tried to express modern design and kind of hippy, psychedelic design that's why it shows sharp elements. First of all, I drawn in sketch book with my idea for this task, then I put them in Illustrator and fix them. I would like to do it with simple design as well, so I focused on how to reduce any characteristic items. 

2.1 The idea sketch in my note book (06/05/2022)

2.2 The sketch in Illustrator (07/05/2022)

2.3 The final design for part1 (07/05/2022)

2.4 The final design which I selected (07/05/2022)

After I get the feedback for logo design from Mr Vinod, I tried to focus on the margin of logo to compose clearly. Also I have to re-create the sharpen part to create the logo which is clear to see.

2.5 Getting feedbacks for my design(13/05/2022)

So for the feedback, I thought about the graphic size with stroke. (Sorry for the image isn't screenshot) I tried to change the shape of sharp part as well.

2.6 The process of thinking(13/05/2022)

 Final design for Key artwork -BW / JPG (13/05/2022)

Final design for Key artwork -Color / JPG (13/05/2022)

Final design for Key artwork -BW and Color / PDF (13/05/2022)

After I created the logo design, I tried to express with animation in Aftereffect as well. I just used Zigzag tool to show kind of psychedelic mood. And finally, I put my name to compose it clearly like CM. It was really interesting task.

2.7 The process of creating logo animation(13/05/2022)

2.8 The process of putting my name after the logo(13/05/2022)

2.9 The animation of logo design(13/05/2022)

Also for week8 and 9, I tried to create the poster. I just tried to re-create my exhibition poster this time. After I create it, I put the filter to express like skin in Photoshop as well.

2.10 The process of creating poster(15/05/2022)

2.11 The process of creating poster(15/05/2022)

2.12 The final design before adjusting in Photoshop(15/05/2022)

2.13 The process of putting a filter on poster in Photoshop(15/05/2022)

2.14 The final design for this week(15/05/2022)

After I got feedback of this task, I tried to re-create the poster design because I just got misunderstand about this poster task. So for this design, I just came up with the idea that the title is started with "S", "SOUL". And then I felt like hippy and reggae mood from this logo design that is why I tried to create the music festival poster this time.(27/05/2022)


2.15 The poster design without filter(27/05/2022)

2.16 The poster design with filter(27/05/2022)

2.17 The final design of poster(27/05/2022)

2.18 The simulation with poster part1(27/05/2022)

Final design for Poster(A3) –Artwork and Simulation / PDF (13/05/2022)


For the Collateral task, I tried to create T–shirt and Vinyl Cover Record.

2.19 The process of creating mockup T–shirt(27/05/2022)

2.20 The simulation with T-shirt(27/05/2022)

Also I supposed that I can create cover of record because it is music festival poster, so I tried to create it with free template. I just changed the design a little for it as well.

2.21 The process of creating mockup Vinyl cover record / cover design(27/05/2022)

2.22 The process of creating mockup Vinyl cover record / paper part(27/05/2022)

2.23 The process of creating mockup Vinyl cover record(27/05/2022)

2.24 The design for Vinyl cover record(27/05/2022)
2.25 The simulation with Vinyl cover record(27/05/2022)

2.26 The simulation items / PDF(27/05/2022)

Reference of Mockup free template:
DesignerMill:
The poster:
The T–shirt:
Vinyl Cover Record:

After I created them, I tried to create it in animation. So for this, I used AfterEffect and Premium pro. For the BGM, I selected it from Adobe Stock for free music.

2.27 The process of creating animation in Aftereffect(29/05/2022)

2.28 The process of creating animation in Aftereffect(29/05/2022)

2.29 For BGM, Adobe Stock(29/05/2022)

2.30 The final design, animation / GIF(29/05/2022)

2.31 The final design, animation with BGM / Mp4(29/05/2022)




●Final design

– Key Artwork (BW & Colour) 1024 px (JPG & PDF)

 Final design for Key artwork -BW / JPG (13/05/2022)

Final design for Key artwork -Color / JPG (13/05/2022)


Final design for Key artwork -BW and Color / PDF (13/05/2022)


– Poster (A3) (1 artwork, 1 simulation) (JPG & PDF)

Final design for Poster(A3) – Artwork/ JPG (13/05/2022)

Final design for Poster(A3) – Simulation/ JPG (13/05/2022)

Final design for Poster(A3) –Artwork and Simulation / PDF (13/05/2022)

– Animated Gif invite (800/1024 px)

Final design for Animated Gif invite (800/1024 px) / MOV (29/05/2022)

– 1 collateral (your choice - simulate) (JPG & PDF)

Final design for 1 collateral – The design of cover / JPG (13/05/2022)

Final design for 1 collateral – Simulation / JPG (13/05/2022)

Final design for 1 collateral – Simulation (Only Vinyl Cover Record)/ PDF (13/05/2022)

Final design for collateral – Simulation (All item)/ PDF (13/05/2022)





●Feedback

Week 06 :
General feedback
We are required to create the logo design with our name for task 2. This week had first feedback for logo design with idea sketches. After getting the feedback, we were also given the brief for poster design.

Specific feedback
Overall was good, but I have to think about the logo design more and more such as the margin of logo, the shape of last part. I was so glad to hear that the various idea sketch was good by Nr Vinod.

Week 07 :
General feedback
For this week we got the feedback for Key Artwork as well. I just enjoyed to get inspiration from other classmate's design in this week as well. After the session of getting feedback, we required to start to create the poster from the logo design. 

Specific feedback
For my design, it shows too much of margin and sharp of last part. I need to make it more thickly and roundly. 

Week 08 :
General feedback
This week was independence learning week that is why there was no lecture. For this week I tried to create the logo design more better. I create the poster and it animation as well.

Week 09 :
General feedback
We got some feedback of logo design and poster in this lecture. After we required to submit them by 4th June 5pm, we got the brief of next task. It sounds so exiting and I felt that I can't wait to start it.

Specific feedback
For my poster design, I just realized that I got misunderstand for the task. I have to create the poster by the logo inspiration. Also the animation needs to re-create for the poster design, and then I need to make collateral as well.




●Reflections

>Experience
From this task, I could to explore the ability of creating art things with typography. Also I could have own logo design by myself, I would like to use it in my art portfolio. For this class, I got a lot of misunderstanding to do task such as creating poster in the wrong way. I just realized that I have to listen hard more and more.... Anyway this opportunity was important for me to decide to improve myself more.

>Observations
This tasks given me new idea to create typeface, animation. I could confirm my art identity, style as well. Especially, for the logo design, I could know myself deeply. I supposed that I could imagine next collection for my art portfolio.

>Findings
For the creating Mockup-look, there is various stuff in SNS for free. It made me so exciting to see it reality.

>Further readings/references


What is a Mockup? (+How to Create a Mockup in 2022):

Why Designers Shouldn’t Neglect Mockups:

The What, Why, and How of Mockups:
なるほどデザイン 〈目で見て楽しむ新しいデザインの本。〉

This book is a great resource for designers' simple explanations of the fundamentals of design, such as layout, colour schemes, and fonts.

The book's subtitle implies that it has colourful and intuitive explanations that make extensive use of graphics, photography, and text. The book is as easy to read as a magazine, but it is just as densely packed with information as a book with simply written text.

The objective of design, which does not rely exclusively on modest procedures, is explained in the introduction. It also gets to the heart of why we design and for whom we design.

クイズで学ぶデザイン・レイアウトの基本

In this book, you can take a quiz to learn about the best design for each case by comparing examples A and B of posters and flyers.

The same materials are utilised, yet depending on the design, the impression might be drastically different. Rather than merely stating, "I don't know, but this one looks better...", you can improve your ability to clearly describe why something is good or terrible.

There are a total of 55 quizzes. Event fliers, online pages, and magazine binders are just a few examples of design patterns.

　　　　　　
ほんとに、フォント。
フォントを活かしたデザインレイアウトの本

This book offers a simple answer to typical design issues that new designers have, such as "I know something is wrong, but I don't know how to change it" and "I can't design like a pro."

This book, like previous editions, is a collaboration between a novice designer, Imaichi-san, and a seasoned designer, Shutto Senpai, to teach how to use fonts effectively in design.
Their detailed guidance on common problems and easy design questions can benefit you.

Before you start designing with fonts, you should first learn the fundamentals of typefaces. If you're having trouble deciding which font to employ despite the abundance of attractive options, examine the role that fonts play in your design.

色の力

The author, a colour designer, explains the psychological impacts of colour in this book.　Color information abounds throughout the book, including the effect of office wall colours on productivity and the colours that make food appear sour. You can learn how colour has the ability to influence us without us even realising it.
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